Staff Report<\/p>\n\n\n\n
DUBAI \u2013 Drivers along Sheikh Zayed Road this spring saw American University of Sharjah student Sasha Afsh up close, as she appeared on high-visibility billboard-sized LED displays for Adidas.<\/p>\n\n\n\n
\u201cI never thought in a million years I’d see myself on a billboard, let alone an Adidas billboard,\u201d the Department of Mass Communication junior said in an email interview. \u201cSo, for anyone who thinks it’s impossible, impossible is nothing.\u201d<\/p>\n\n\n\n
Afsh, who studies in the Integrated Marketing Communication concentration, is also a freelance content creator active on Instagram and TikTok. Her TikTok content includes her work as a singer. She performs under the stage name Sasha Ash, which she sometimes renders as sashaxxash.<\/p>\n\n\n\n
\u201cBefore Covid I was doing more performances,\u201d she said. \u201cHowever, Covid got in the way. The dream is to be performing, that\u2019s what I really love to do.\u201d<\/p>\n\n\n\n
Of the Adidas project, she said she came into contact with the local Adidas team through her work with the agency Red Havas. <\/p>\n\n\n\n
\u201cI was invited to an event at the Matcha Club titled \u2018Adidas x The Matcha Club,\u201d she said. \u201cIt was a workout\/dance class and many women influencers attended. Afterwards, I was told about the opportunity [to be featured on an ad] and directly applied for it.\u201d<\/p>\n\n\n\n
The result was that her manager took her photo, using Afsh\u2019s own iPhone, playing paddle tennis outside the event in the Matcha Club while wearing Adidas clothing.<\/p>\n\n\n\n
The image ran on LED displays operated by BackLite Media in three high-visibility locations (the \u201cTriple Crown\u201d) on Sheikh Zayed Road during March.<\/p>\n","protected":false},"excerpt":{"rendered":"
Staff Report DUBAI \u2013 Drivers along Sheikh Zayed Road this spring saw American University of Sharjah student Sasha Afsh up close, as she appeared on high-visibility billboard-sized LED displays for Adidas. \u201cI never thought in a million years I’d see myself on a billboard, let alone an Adidas billboard,\u201d the Department of Mass Communication junior said in […]<\/p>\n","protected":false},"author":1,"featured_media":3760,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[33,30],"class_list":{"0":"post-3759","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-campus-news","8":"tag-aus","9":"tag-cas"},"_links":{"self":[{"href":"https:\/\/mdcmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/posts\/3759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mdcmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mdcmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mdcmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mdcmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/comments?post=3759"}],"version-history":[{"count":0,"href":"https:\/\/mdcmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/posts\/3759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mdcmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/media\/3760"}],"wp:attachment":[{"href":"https:\/\/mdcmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/media?parent=3759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mdcmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/categories?post=3759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mdcmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/tags?post=3759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}