{"id":2033,"date":"2020-05-16T11:13:00","date_gmt":"2020-05-16T07:13:00","guid":{"rendered":"https:\/\/mcmmediahub.aus.edu\/?p=2033"},"modified":"2021-09-22T09:14:03","modified_gmt":"2021-09-22T05:14:03","slug":"johnson-johnson","status":"publish","type":"post","link":"https:\/\/mdcmediahub.aus.edu\/index.php\/2020\/05\/16\/johnson-johnson\/","title":{"rendered":"Johnson &#038; Johnson"},"content":{"rendered":"\n<p>Johnson\u2019s Baby recently rebranded its entire Baby product range in line with changing needs and demands of consumers, both in branding and in ingredients, this rebrand will be a crucial pillar to the science\/product-focused area of your campaign. The rebrand focused on choosing gentle \u2014 a new\n  mindset that shows a gentler approach to products on baby skin.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-round\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" href=\"#communication-brief\">Communication Brief<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-round\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" href=\"#plan-book\">     Plan Book     <\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-round\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" href=\"#media-kit\">     Media Kit     <\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Videos<\/h2>\n\n\n<div id=\"new-royalslider-4\" class=\"royalSlider new-royalslider-4 rsDefaultInv visibleNearbySimple\" style=\"width:100%;height:400px;;\" data-rs-options='{&quot;template&quot;:&quot;default&quot;,&quot;image_generation&quot;:{&quot;imageWidth&quot;:&quot;&quot;,&quot;imageHeight&quot;:&quot;&quot;,&quot;thumbImageWidth&quot;:&quot;&quot;,&quot;thumbImageHeight&quot;:&quot;&quot;},&quot;thumbs&quot;:{&quot;thumbWidth&quot;:96,&quot;thumbHeight&quot;:72},&quot;visibleNearby&quot;:{&quot;enabled&quot;:&quot;true&quot;,&quot;centerArea&quot;:0.7,&quot;breakpoint&quot;:400,&quot;breakpointCenterArea&quot;:0.9,&quot;navigateByCenterClick&quot;:&quot;true&quot;},&quot;video&quot;:{&quot;autoHideBlocks&quot;:&quot;true&quot;},&quot;block&quot;:{&quot;moveOffset&quot;:20,&quot;speed&quot;:400,&quot;delay&quot;:200},&quot;width&quot;:&quot;100%&quot;,&quot;height&quot;:&quot;400px&quot;,&quot;autoScaleSlider&quot;:&quot;true&quot;,&quot;autoScaleSliderHeight&quot;:340,&quot;slidesSpacing&quot;:0,&quot;controlNavigation&quot;:&quot;tabs&quot;,&quot;arrowsNavAutoHide&quot;:&quot;false&quot;,&quot;loop&quot;:&quot;true&quot;,&quot;keyboardNavEnabled&quot;:&quot;true&quot;,&quot;fadeinLoadedSlide&quot;:&quot;false&quot;,&quot;addActiveClass&quot;:&quot;true&quot;}'>\n<div class=\"rsContent\">\n  \n  <div class=\"rsTmb\"><\/div>\n  <iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/101nujb-egHH06EaBbMi4ZlL865WIZ9ON\/preview\" width=\"800\" height=\"450\" allowfullscreen=\"\"><\/iframe>\n  \n<\/div>\n<div class=\"rsContent\">\n  \n  <div class=\"rsTmb\"><\/div>\n  <iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1LNGK2ncWuF3rD_Cv1uFFcrDSmBTja3Gg\/preview\" width=\"800\" height=\"450\" allowfullscreen=\"\"><\/iframe>\n  \n<\/div>\n<div class=\"rsContent\">\n  \n  <div class=\"rsTmb\"><\/div>\n  <iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/14-hj8iqvV-DdX1LBgjvosvJpFkBlPEIR\/preview\" width=\"800\" height=\"450\" allowfullscreen=\"\"><\/iframe>\n  \n<\/div>\n<div class=\"rsContent\">\n  \n  <div class=\"rsTmb\"><\/div>\n  <iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1_AX_yBgrARyENKePMQoK_Ws6Mt624PgC\/preview\" width=\"800\" height=\"450\" allowfullscreen=\"\"><\/iframe>\n  \n<\/div>\n<div class=\"rsContent\">\n  \n  <div class=\"rsTmb\"><\/div>\n  <iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1wHEW1TojWBdUvpBKZ29oE_NTH2hFhYQ0\/preview\" width=\"800\" height=\"450\" allowfullscreen=\"\"><\/iframe>\n  \n<\/div>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"communication-brief\">Radio Spots<\/h2>\n\n\n\n<div class=\"wp-block-columns has-black-color has-text-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background:linear-gradient(0deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-text-align-center wp-block-heading\"><strong>Bubble Festival<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-audio aligncenter\"><audio controls src=\"https:\/\/mcmhub.wpengine.com\/wp-content\/uploads\/2021\/09\/16052020-johnsons-and-johnsons-radio-BubbleFestival.mp3\"><\/audio><\/figure>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\"><strong>Reputational<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-audio aligncenter\"><audio controls src=\"https:\/\/mcmhub.wpengine.com\/wp-content\/uploads\/2021\/09\/16052020-johnsons-and-johnsons-radio-reputational.mp3\"><\/audio><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"has-text-align-center wp-block-heading\"><strong>Photo booth<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/mcmhub.wpengine.com\/wp-content\/uploads\/2021\/09\/16052020-johnsons-and-johnsons-radio-photobooth.mp3\"><\/audio><\/figure>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\"><strong>Spin The Wheel<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/mcmhub.wpengine.com\/wp-content\/uploads\/2021\/09\/16052020-johnsons-and-johnsons-radio-spin-the-wheel.mp3\"><\/audio><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"communication-brief\">Communication Brief<\/h2>\n\n\n<div class=\"wp-block-pdfemb-pdf-embedder-viewer\"><a href=\"https:\/\/mcmhub.wpengine.com\/wp-content\/uploads\/2021\/09\/16052020-johnsons-and-johnsons-radio-brief.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\" data-toolbar=\"top\" data-toolbar-fixed=\"on\">16052020-johnsons-and-johnsons-radio-brief<\/a><\/div>\n<p class=\"wp-block-pdfemb-pdf-embedder-viewer\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"plan-book\">Plan Book<\/h2>\n\n\n<div class=\"wp-block-pdfemb-pdf-embedder-viewer\"><a href=\"https:\/\/mcmhub.wpengine.com\/wp-content\/uploads\/2021\/09\/16052020-johnsons-and-johnsons-plan-book.pdf\" class=\"pdfemb-viewer\" style=\"width:1070px;height:1543px;\" data-width=\"1070\" data-height=\"1543\" data-toolbar=\"top\" data-toolbar-fixed=\"on\">16052020-johnsons-and-johnsons-plan-book<\/a><\/div>\n<p class=\"wp-block-pdfemb-pdf-embedder-viewer\"><\/p>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\" id=\"media-kit\">Media Kit<\/h2>\n\n\n<div class=\"wp-block-pdfemb-pdf-embedder-viewer\"><a href=\"https:\/\/mcmhub.wpengine.com\/wp-content\/uploads\/2021\/09\/16052020-johnsons-and-johnsons-media-kit.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\" data-toolbar=\"top\" data-toolbar-fixed=\"on\">16052020-johnsons-and-johnsons-media-kit<\/a><\/div>\n<p class=\"wp-block-pdfemb-pdf-embedder-viewer\"><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Johnson\u2019s Baby recently rebranded its entire Baby product range in line with changing needs and demands of consumers, both in branding and in ingredients, this rebrand will be a crucial pillar to the science\/product-focused area of your campaign. The rebrand focused on choosing gentle \u2014 a new mindset that shows a gentler approach to products [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2035,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":{"0":"post-2033","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-imc-campaigns"},"_links":{"self":[{"href":"https:\/\/mdcmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/posts\/2033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mdcmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mdcmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mdcmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mdcmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/comments?post=2033"}],"version-history":[{"count":0,"href":"https:\/\/mdcmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/posts\/2033\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mdcmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/media\/2035"}],"wp:attachment":[{"href":"https:\/\/mdcmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/media?parent=2033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mdcmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/categories?post=2033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mdcmediahub.aus.edu\/index.php\/wp-json\/wp\/v2\/tags?post=2033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}